Great Cookbook PR advice from authors of Earth to Table

Cuisine Canada has a great food blog, featuring news about and interviews with Canadian top Canadian food writers and cookbook authors. I just read a post of particular relevance to any food writer working on a cookbook project. Jeff Crump, author of Earth to Table: Seasonal Recipes from an Organic Farm (Random House Canada, 2009) discusses how he used social media and the internet to have a ready-made fanbase for his book which has just been released but which is getting a lot of buzz and media attention. That translates directly into sales and bigger crowds at book signings. It also landed them an audience with Martha Stewart, the holy grail of exposure in the US cookbook market. Here's the post I'm talking about.

In short, the promotion actually starts when the writing starts, so that when the book is finally published, you come out swinging in the book sales department. That gets you on the media radar and the best-seller lists which in turn fuels more book sales. There's no time these days to wait for a book to build an audience because there's always another cookbook right behind it vying for that shelf-space at the bookstore (or in COSTCO). Remember: it's standard to have a year to write the book after inking a book deal with a publisher; THEN the book is a year in editing and production). So, aspiring cookbook authors, start your Twitter / Facebook / Blog engines now!